The Affinity Group Coalition (AGC) was founded to serve as a forum for addressing system-wide issues of interest to public television stations. It is a station-led coalition of two representatives each from public television’s major affinity groups – member organizations that represent public television stations based on licensee type, community size and service profile.
The charter affinity groups were the Independent Public Television Stations Association (formerly known as the Beta Group); Major Market Group (MMG); National Educational Telecommunications Association (NETA); Organization of State Broadcasting Executives (OSBE); Small Station Association (SSA); and the University Licensees Association (ULA). The Joint Licensees Association joined the AGC in 2007.
The Affinity Group Coalition exists to enable reliable, productive communications between and among the Affinity Groups in order to:
- Discuss issues that arise within the public television system and expedite meaningful and credible responses that reflect the station community’s stances on issues and concerns;
- Initiate or encourage special projects identified by the AGC or the Affinity Groups (e.g. AGC Planning Project); and
- Act as a council of advisors to national organizations (e.g. APTS, CPB, PBS and NETA).
The AGC’s ultimate goal is to strengthen America’s public television stations, individually and as a whole, in order to better serve the American public.